How to Improve Website Ranking with Technical SEO

• Optimize Website Speed & Core Web Vitals : Google’s Core Web Vitals (CWV) LCP, FID (now INP), and CLS are crucial performance metrics that affect rankings.

How to improve:

1. Use Google PageSpeed Insights or Lighthouse to audit performance.
2. Compress and lazy-load images.
3. Use next-gen image formats (WebP, AVIF).
4. Minify CSS, JavaScript, and HTML.
5. Use a reliable CDN (Cloudflare, Bunny.net, etc.).
6. Enable browser caching and GZIP compression.

A fast website not only ranks better but also improves user experience and conversions.

• Ensure Mobile-Friendly Design : Since Google’s Mobile-First Indexing is now standard, your website must work flawlessly on all mobile devices.

Steps to follow:

1. Use responsive design frameworks (like Bootstrap or Tailwind CSS).
2. Avoid intrusive pop-ups.
3. Test using Google’s Mobile-Friendly Test Tool.
4. Optimize tap targets and font sizes.

In 2025, over 80% of users browse on mobile — so your SEO success depends on mobile performance.

• Fix Crawlability and Indexing Issues : Search engines can’t rank pages they can’t find or understand.

How to fix:

1. Check robots.txt to ensure important pages aren’t blocked.
2. Submit and update XML sitemaps regularly.
3. Use canonical tags to avoid duplicate content.
4. Monitor indexing in Google Search Console.

5. Use proper pagination and internal linking.

A clean crawl structure ensures Google indexes all your important pages.

• Implement HTTPS & Security Protocols : Security is a ranking signal — and users expect it.

Steps to secure your site:

1. Use HTTPS with SSL certificates (Let’s Encrypt or paid).
2. Fix mixed-content issues.
3. Enable HSTS headers.
4. Regularly scan for malware or broken links.

Secure websites build trust and maintain stronger rankings in SERPs.

• Improve URL Structure : A clean, keyword-rich URL helps both users and crawlers understand your content.

Best practices:

1. Use lowercase, hyphen-separated keywords.
2. Avoid stop words and unnecessary parameters.
3. Keep URLs short and descriptive.

• Add Structured Data (Schema Markup) : Schema markup helps Google understand your website context improving rich snippet visibility.

Use Schema for:

1. Organization
2. Local Business
3. FAQs
4. Reviews
5. Articles
6. Products

Validate schema using Google’s Rich Results Test. Schema is essential for AI-driven search and voice queries in 2025.

• Optimize Internal Linking : A strong internal linking structure distributes link equity and improves crawl depth.

Tips:

1. Link from high-authority pages to new ones.
2. Use keyword-rich anchor text.
3. Avoid broken links and redirects.
4. Add “related posts” or “services” sections for better navigation.

• Fix Broken Links and Redirects : Broken links hurt user experience and SEO authority.

Use tools like:

1. Ahrefs Broken Link Checker
2. Screaming Frog
3. Google Search Console

Fix 404 errors with 301 redirects or replace outdated URLs.

• Enhance Image SEO : Optimized images help both load speed and discoverability.

Checklist:

1. Use descriptive filenames and ALT text.
2. Add structured data for image objects.
3. Compress large images with TinyPNG or Squoosh.
4. Include images in XML sitemaps.

• Monitor Technical Health Regularly : Technical SEO is not a one-time task. It’s continuous.

Monitor using:

1. Google Search Console
2. Ahrefs Site Audit
3. Semrush Technical SEO Report
4. Screaming Frog
5. GTmetrix

Schedule a monthly technical audit to detect and fix issues early.