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How to Improve Website Ranking with Technical SEO

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How to Improve Website Ranking with Technical SEO

Improving website ranking with technical SEO means optimizing the underlying structure and performance elements so search engines can effectively crawl, index, and rank content.

Website Speed and Performance

  • Image compression and support of modern formats such as WebP help make websites load faster without having to compromise image quality.
  • Use lazy loading of images and video material, which is shown on the scroll of the user.
  • Reduce server response time through the use of CDN services, caching and good code practices.

Crawlability and Indexability

  • Google Search Console or Screaming Frog To check crawl errors and broken links and respond to 404s and server errors as soon as possible.
  • Additionally, use robots.txt file to direct search engine crawling in order to avoid indexing of confidential or low-value pages.
  • Periodically review your XML sitemap to make sure all your most important pages have been listed and send it to the search engines.

Site Architecture and Structure

  • Have a clear hierarchy and logical category structure where similar topics are grouped together, organize the website.
  • Keep URLs short, descriptive, and keyword-rich for better readability and SEO performance.
  • Improve internal linking of similar pages to improve crawl paths and allocation of authority.

Mobile Friendliness and Accessibility

  • Ensure that it has a responsive design that can work with all types of devices in terms of SEO and user experience.
  • To determine and fix usability problems, use Mobile Friendly tools in Google test.
  • Include ALT text on every image and use adequate color contrasts and navigation.

Indexing Optimization

  • Remove or consolidate duplicate content using canonical tags and careful redirect management.
  • Use noindex or nofollow meta tags on thin or utility pages (thank-you, login, admin).
  • Check that all important pages are indexed using Google Search Console and resolve problems rapidly.

Security and HTTPS

  • Add an ssl certificate (https) to get a better ranking and user confidence; secure all web traffic.
  • Identify and fix security vulnerabilities through frequent scans.

Structured Data

  • Mark up products, FAQs, articles, and reviews with schema markup to allow search engines to interpret the context of the pages and enhance search engine results.
  • Periodically test with Google Rich Results Testing Tool.

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Frequently Asked Questions

Technical SEO refers to optimizing the backend structure and foundation of a website to help search engines crawl, index, and rank content effectively.

It ensures your site is accessible, fast, mobile-friendly, and free of errors, all of which can directly influence search engine rankings.

Site speed, mobile responsiveness, secure connection (HTTPS), structured data (schema), XML sitemaps, robots.txt configuration, and fixing crawl errors.

Faster sites rank better and keep users engaged. Slow loading times can lead to higher bounce rates and lower rankings.

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