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SEO Optimization

On-page SEO refers to the optimization of individual web pages to improve their search engine ranking and drive relevant traffic. It is all about the content as well as the source code of the HTML of the web page.

1. Keyword Research and Optimization

Proposing specific keywords for the selected niche of the client with the help of Google Keyword Planner or Ahrefs or SEMrush.
Writing the main context using primary and secondary keywords, using keywords in the title and headers and in the meta tags.

2. Content Optimization

That content is documented, accurate, and serves the appropriate needs of consumers.
Hence, using keywords naturally, doing away with keyword density and keeping keyword relevance for user intent.
Changing the content organization for navigation with headings and proper use of bullets and additional images or videos.

3. Meta Tags and Title Tags

Optimizing title tags, means more effective title tags of 50 to 60 characters, and meta descriptions of 150 to 160 characters which increase click through rate (CTR)
To have a different look of the content, many ways and presentation of META tags on each page is possible

4. URL Structure

Making off neat Readable and Search Engine Friendly links.
Omission of very lengthy and unique web address names with buyer’s keywords used in the web address

5. Internal Linking

Linking of the site’s pages to enhance site maps and result in ranking up of every page.

6. Mobile Optimization

Assuring the utilitarian functionality of the web-site and people, who constantly increase in number continue to find it comfortable to operate when accessing it from their hand held devices.
Mobile Responsiveness: What to do in case your website is not compliant? The answer is quite obvious, using Google Mobile-Friendly Test.

7. Image Optimization

Optimizing images for its size to enable quicker loading time.
Naming files properly and giving appropriate ALT tags because Search Engine Crawlers cannot visually analyse what images are actually conveying

SEO Audit and Reporting

SEO For E-Commerce

SEO is very important for gaining traffic and sales for the e- commerce businesses. Furthermore, Shakti Web Solutions may provide special SEO services for Internet shops.

Services Categories

SEO Development
SEO Development
Mobile Applications
Mobile Applications
Web Development
Web Development
Google Webmaster
Google Webmaster
Payment Gateway Integration
Payment Gateway Integration
Google AdWords
Google AdWords

1. Technical SEO

Technical SEO encompasses how effective the website is in terms of functionality to the search engine where it can ‘tell’ and direct the search engine to crawl and index the site and its contents.

Site Speed Optimization
- Slowing down page loading times through methods such as image optimization, code optimization and caching.
- One could use for instance Google PageSpeed Insights which is a tool that can be used to analyse and diagnose the speed of the site.
XML Sitemap Generation as well as Submission
- It is more to do with creating an XML sitemap to help in the crawling and indexing of a site through the google search console.
Robots.txt Optimization
- An effectively modified robots.txt file to guide the web spiders to the right or wrong sections of the website to crawl.
What are Considered as Structured Data and Schema Markup?
- They have to arrange existing and new information furthermore applying the schema.org to solve the problem of search engine understanding of the website content.
- Additional beneficial types of the rich snippets aimed at increasing CTR: Product reviews, Event data, Frequently asked questions.
SSL and HTTPS Implementation
- Coming to content writing meaning that the content to be written here should not be copied from anywhere then the website should have SSL certificates as Google now recognizes https as standard.
- Making use of a familiar ‘padlock’ logo in the browsers to show the users that their connection is safe.
Canonical Tags
- Use of canonical tags on whether to block or allow face changing to specify the top choice of the page in case of having copies.
404 Error Page Optimization
- The creation of attractive 404 pages that are meant to bring people back to a primary site, and enhance user satisfaction

2. Off-Page SEO

Off page SEO in fact relates to the activities which are done out of the web page in an attempt to help to the change of the rank; it is mostly an activity that involves link building and social marketing.

Link Building Strategy
- Organic link building with link prospecting outreach, guest blogging, and link building by SEO content and link building through digital PR.
- To work with the backlink profile, having tools like Moz and Ahrefs to watch disallowing toxic or spammy links.
Social Media Integration
- Sharing links to website content in various social networks to maximize website traffic.
- Utilizing social signals as the second-tier ranking factors, while increasing brand mentions and reputation.
Local SEO
- claim and optimize the client’s portal for local serach terms by claiming their listing on Google My Business.
- Claiming business profiles on popular platforms such as Yelp, Bing Places, other local directories, to ensure that Name, Address, Phone number matches.

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Frequently Asked Questions

Search Engine Optimization (SEO) is a series of steps that helps a webpage appear on the top results. It is an organic way of boosting your page rank and hence is essential for many companies. There are a certain number of criteria that one has to follow to rank higher in the search engine results.

In this technological era, everything is online. So every business has a website of their own to reach their customers through the web. Well, having a website doesn’t need much effort, but making a strong online presence is quite a task. For making a strong online presence, search engine optimization is essential. SEO plays an important role to make your business popular online.

Directories store files in hierarchical order. But directories on the web are a simple list of websites. Depending on the reviews of different people, sites are organized accordingly. These directories help find various websites. They assist in finding website under separate categories. By the listing structures of the websites in the web directory, you can have an idea about the quality of the website.

Every business needs an SEO-friendly website to make a strong online presence. Well, only having a website is not enough to be visible in the world of the web. If you want your business website to be professional, you need to optimize the content of your website according to the search engine crawler. So, the crawler will index the content of your website.

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