Google Webmaster

Once your website is set up in Google Search Console, we can review its main features.

A. Performance Report

The Performance Report explains how your site shows up in search results conducted on Google. Important data points are:

• Total Clicks shows the total number of clicks your site got in search results.
• Total Impressions means your site was shown in search results during a given period.
• Click-through rate (CTR) is used to measure the percentage of events that the advertisement has received a click on and the number of times, the advertisement has been displayed.
• The Average Position shows where your site usually is seen by searchers.

Using the report you can check how your keywords are doing, monitor improvements or declines over months and modify your SEO approach accordingly.

B. Coverage Report

The Coverage Report will display which pages are visible to Google and which might have trouble being seen by Google. You’ll see:

• Issues: Pages were unable to be indexed because of 404 errors or problems with the servers.
• Such pages are indexed, but there may be a few minor problems with them.
• Pages where the robot could crawl and index your site.
• Websites that have not been included because they were deliberately not indexed or because of technical problems.

C. Sitemap Submission

Sitemaps which are XML files with a list of all your important pages, can be submitted through Google Search Console. Providing a sitemap enables Google to discover and list your website better. Greater benefits are seen in large sites because of their complexity.

D. URL Inspection Tool

The URL Inspection Tool is one of the most useful features for webmasters. It allows you to:

• Check the current index status of a page.
• See how Googlebot views a specific page.
• Fetch and render a page to check for any issues that might affect indexing.
• Request re-indexing after making updates to a page.

E. Mobile Usability Report

It tells you if your website is usable on mobile devices. Because many users now browse on their phones and Google favors mobile sites, your website should perform well on mobile gadgets. This tool calls out any problems that must be fixed to enhance how the site works on mobile.

F. Links Report

The Links Report shows you:

• Internal Links: How pages on your site are linked to each other.
• External Links (Backlinks): Sites that point to pages of your site. They are relevant in SEO since they give indications of authority to search engines.
• Top Linking Sites: The sites that contain most links to your material.

This information is valuable for link-building strategies and ensuring that the right pages are getting the most link equity.

G. Manual Actions and Security Issues

Google’s manual actions such as imposing penalties for not following its rules on your site, are reported by Google Search Console. It also informs you if there are any security problems such as malware or hacking, that may harm your site’s search results.